Most people approach franchising backwards. They start with brands.Logos.What’s trending.What a friend mentioned at a dinner party. It feels productive, but it’s usually not. After working with hundreds of franchise buyers over the years, I’ve noticed that the best decisions tend to follow a very different path. I think of it as a decision funnel—a […]
I’ve been analyzing franchise trends for years, but I have to admit – the latest data from FranchiseInsights.com’s November 2024 Startup Sentiment Index™ caught me off guard. I’ve watched the industry evolve. What really jumped out at me was how these franchise insights completely challenge our traditional thinking about brand power in franchising. Here’s what […]
By Cindy Rayfield Business ownership has completely stolen my heart. Let me share why I’m absolutely smitten with business ownership and entrepreneurship and why you might fall in love too. Picture this: You’re crafting something bigger than yourself, something that grows and evolves beyond your wildest dreams. That’s exactly what business ownership feels like. It’s […]
Investing in a franchise can be an exciting and rewarding journey, but it’s not without its risks. One of the most critical factors in your success as a franchisee is the reputation of the franchisor. After all, you’re not just buying a business—you’re entering into a partnership with a brand. So, how do you know […]
By Cindy Rayfield When I talk with clients about the type of business they want to invest in, usually everyone involved in the decision will agree about one thing – employees can be the biggest challenge and they may not be up for it. Many of my clients – in fact I would say most […]
By Cindy Rayfield Often I’m asked which franchise opportunity I would choose if I had to do it all over again. I will always quickly answer with “the dirtier the business is, the better”! And there are many reasons for my answer. In franchising, dirty businesses such as restoration, biohazard cleanup, crime and trauma scene […]
Like it or not, YOU are your own brand. You ultimately represent something – a set of values, a message, expertise, special skills, reputation, etc. Personal “branding” has become an integral part of our individual identity. Each decision we make, every word we speak, defines us, especially in our digital world. Embracing this realization can […]
There’s a push for people to make a franchise business purchase before the end of the year. It can feel like pressure, but there are valid reasons to make it happen. Here are some potential reasons an investor may choose to pay their franchise fees before the end of the year rather than waiting until […]
In the ever-evolving landscape of franchise investments, certain sectors are emerging as clear frontrunners for investors looking to make strategic moves in 2025. As market dynamics shift and consumer behaviors continue to evolve, there are several franchising trends in 2025 that are showing particularly strong growth potential. Healthcare and Senior Services Lead the Way The […]
